News Summary
Texas A&M International University (TAMIU) has won seven national awards at the 12th annual Education Digital Marketing Awards. The competition had over 1,000 entries, making the recognition even more significant. TAMIU’s marketing team showcased innovative campaigns that engaged students and enhanced community perception, reinforcing the university’s commitment to excellence in education.
Texas A&M International University Shines with National Awards
In a delightful turn of events, Texas A&M International University (TAMIU) has clinched seven national awards at the 12th annual Education Digital Marketing Awards, held on July 31, 2023. This prestigious event is an exciting celebration of excellence in educational websites, digital content, electronic communications, and social media, showcasing the best of what institutions across the nation have to offer.
A National Competition with High Stakes
With over 1,000 entries from colleges, universities, and secondary schools all vying for recognition, the competition was fierce. A panel of knowledgeable judges, comprised of education marketers and advertising professionals, meticulously reviewed all submissions, ensuring that only the most captivating and effective campaigns were honored. TAMIU’s efforts stood out brilliantly among this talented crowd, earning them a well-deserved place in the spotlight.
Crowning Achievements in Marketing
Steve Harmon, the Director of the Office of Public Relations, Marketing and Information Services (PRMIS) at TAMIU, expressed his profound pride in the team’s accomplishments. He noted that these awards are a testament to the team’s unwavering creativity, drive, innovation, passion, and teamwork. Their remarkable success is not just a personal victory but a celebration of how they are effectively sharing the university’s mission and story across a variety of platforms.
Innovative Campaigns That Captivated
Among the bright stars of TAMIU’s marketing efforts were innovative campaigns such as “Release the Quacken,” which brought a splash of color and excitement to the campus by celebrating enrollment growth with a flood of rubber ducks. Another memorable initiative was “Dusty’s Glow-Up,” introducing the university’s delightful new mascot, which certainly added a fresh flair to university spirit.
Impacting Engagement and Perception
Harmon passionately spoke about the team’s energetic initiatives contributing significantly to positive engagement, student recruitment, retention, and enhancing community perception. The recognition their work has received is a cherished honor, especially when it comes from prestigious national peers. It signifies not just success, but a mark of excellence in higher education marketing.
Embracing Change and Innovation
Moreover, Harmon emphasized the continuous need for innovation and creativity within the PRMIS team. He realizes that to stay ahead, the team must always raise the creative bar in their marketing efforts. This is especially vital in the fast-changing landscape of digital marketing, where fresh ideas and approaches can make all the difference in reaching the audience.
A Legacy of Recognition
It is also worth mentioning that TAMIU has a history of impressive accolades, having won awards from regional, state, national, and even international competitions. These previous achievements act as a driving force for the team to consistently enhance their strategies and push the boundaries of creativity.
A Collaborative Effort
Leading the PRMIS team alongside Harmon is a dedicated group of talented professionals, whose combined efforts shine through the university’s marketing initiatives. Their commitment to excellence is clear, and this recent success is a wonderful reminder of the remarkable things that can be accomplished when a team collaborates and innovates together.
Celebrating Success
As the team at TAMIU basks in the glow of these awards, it’s essential to recognize that these honors not only celebrate past achievements but also pave the way for exciting future projects. With such a strong foundation of creativity and dedication, the university is well-positioned to continue its journey of excellence in education and outreach.
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- Texas A&M International University
- Education Digital Marketing Awards
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