New York City Gears Up for Advertising Week Celebration!
This week, the vibrant streets of New York City are buzzing with excitement as the annual Advertising Week kicks off in the bustling Penn District of Midtown Manhattan. This year marks a special occasion, celebrating the 20th anniversary of this monumental event, which draws thousands of marketers from around the globe.
Navigating the New Venue
Returning to the venue that was once the Manhattan Mall, attendees can expect a complete revamp to make navigating the space a breeze. According to Ruth Mortimer, the global president of Advertising Week, organizers have “slightly changed the floor plan” to create “zoned areas” that help guide attendees through the various discussions and meeting spots.
With over 17,000 expected participants, a concrete game plan is crucial. The entrance can be conveniently found at 100 West 33rd Street, located between 6th and 7th Avenues—a hop away from the famous Herald Square and a stone’s throw from Penn Station. To make your experience even smoother, don’t forget to download the Advertising Week app, which not only helps you keep track of sessions but also features a Slido function for audience Q&As.
Exciting Content Zones
With 28 content tracks lined up for this year, there’s something for everyone! The top floor, or the second level, is home to the Leadership Zone, featuring stages such as Great Minds and Insights, along with the CMO Lounge tailored for brand marketers.
This year, the Great Minds stage has doubled its capacity to accommodate the increasing interest, and the CMO Lounge promises to be a haven for senior marketers, complete with private meeting rooms and even AI-powered wine tastings! As Mortimer puts it, “If you’re a marketer, you can come to Advertising Week and both be pampered and do your job better.”
Moving down to the ground floor, attendees will find a buzzing podcast studio and registration area. The first lower level morphs into an Entertainment Zone hosting Creativity and Media stages, along with special lounges dedicated to empowerment and equality. The last day of the event will feature a Podcast Zone dedicated to audio marketing enthusiasts.
Highlights and Noteworthy Topics
Marketers can look forward to chats with celebrities like Drew Barrymore, Terry Crews, and Michael Strahan, sure to attract massive audiences. While talks surrounding artificial intelligence were abundant last year, this year shifts the spotlight slightly toward commerce media—a hot trend for brands looking to leverage digital advertising.
Many discussions will center around how high-traffic websites can dive into the advertising waters, moving beyond the traditional confines of retail. According to Mortimer, “We stopped terming it ‘retail media’ because there were so many businesses that weren’t in retail.”
An Unforgettable Experience with Networking
Aside from the fantastic panels, Advertising Week is expanding networking spaces, understanding the need for attendees to forge meaningful connections. This year’s event will also explore pivotal topics surrounding the upcoming elections and the Name, Image and Likeness (NIL) deals in college sports—two subjects stirring significant interest in marketing circles.
Excitingly, a new NIL+ program will launch on Tuesday to help connect student athletes with valuable commercial opportunities. Throughout the week, special events such as private dinners and a wrap party at Terminal 5 are on the agenda, ensuring there’s always something enticing taking place.
A Place for Refreshments
Feeling worn out from all the insightful discussions? Don’t worry! This year, the venue will offer more refreshment stations than ever before, thanks to partnerships with companies like Snapchat and Epsilon, allowing attendees to refuel while networking and learning.
With an ever-evolving landscape in marketing, Advertising Week seems determined to remain at the forefront of innovation. Mortimer emphasizes that this event aims to combine both “entertainment and education,” ensuring that as marketers explore what’s next in their industries, they stay engaged and inspired. Here’s to an exhilarating week in NYC as the marketing world comes together to celebrate, connect, and look ahead!
