Augusta Businesses Face Tough Times After Hurricane
It’s a challenging time for many in Augusta as businesses begin to reopen following the recent hurricane that left a mark on the community. While some local spots are welcoming back customers, others are still navigating the aftermath with several hurdles ahead. One such business owner is Meekie Beauford, who runs Meekie’s Beauty Lab on Wheeler Road. Meekie recently expressed that she doesn’t expect to reopen until November 4.
Struggles with Reopening
“Like many in our community, we all experienced loss in different ways,” said Beauford, reflecting on the challenges faced by so many. For her, it has been a combination of property damage, and the emotional toll that comes with it. She added, “The stress of financially maintaining a closed business has weighed heavily on me.” This sentiment echoes through many hearts, as the community comes to grips with how the storm has affected their lives and livelihoods.
One of the toughest challenges for Beauford has been miscommunication with insurance companies. The uncertainty surrounding the timeline for building renovations has added to her worry, and she openly admitted to feeling an overwhelming sense of fear about the situation. As a salon owner, she also understands the anxiety of her clients, wondering whether they will return once she’s back in business.
A Community Connection
Just down the street, Calvert’s Restaurant, a staple in Augusta since 1976, is also preparing to rise from the debris. The owner treats the restaurant’s customers like family. A note on their door reassures patrons that they will reopen soon, expressing hope and prayers for the community. The connection between businesses and their loyal customers runs deep, and this bond is crucial during difficult times.
Sweet Relief at BabyCakes Café
Another local business showing determination to prevail is BabyCakes Café, located on Shartom Drive. Owner Tiara Fluellen shared that her internet access was restored only recently on October 10. For a few days before that, she continued to bake her famous cupcakes, showing true resilience. “Business has picked up a bit compared to the chaos right after the storm,” Tiara noted. She also pointed out the ongoing struggles in the community. “People still don’t have power or other stuff, too, so it’s like, ‘Do you really expect them to come out and buy a cupcake?’” Despite this, she believes that a sweet treat might just brighten someone’s day: “But maybe buying a cupcake will make you feel better.”
The Odds Against Them
Starting a business is tough in normal circumstances, with around 65% of new businesses failing within the first ten years, according to the U.S. Bureau of Labor Statistics. Unfortunately, disasters like the hurricane can amplify these challenges, with the Federal Emergency Management Agency reporting that 43% of small businesses hit by a disaster never reopen; 29% go out of business within two years. “The longer recovery takes, the more likely a business will have to permanently shutter its doors,” warned one source, a cybersecurity firm.
Seeking Balance
For Meekie Beauford, her background as a U.S. Army veteran has prepared her for challenges, but caring for her two-year-old son adds a layer of complexity that she hadn’t anticipated. She shared, “While I could open earlier, I want to take some time to focus on my son’s well-being, as the hurricane has unfortunately caused him to develop separation anxiety.”
As she gears up for her expected reopening, Meekie is deep-cleaning her salon and reflecting on what has felt like a uniquely overwhelming experience. “It has been overwhelming to balance catching up while providing for my family, especially with my little one depending on me,” she confessed.
A Hopeful Outlook
Despite the difficulties, the spirit of the Augusta community remains strong, with business owners like Meekie and Tiara determined to bounce back. With support and resilience, they are setting their sights on brighter days ahead, reminding us all that even in tough times, there’s always a light at the end of the tunnel.
